- 免费热线：400-7977-988
匿名用户
商科论文当中最常见的7P理论，希望帮到你：
1、Product
产品：branding, quality和customer service
重点分析：
What to sell?
Is there a market?
Is there enough demand in the market?
What are you actually selling?
2、Promotion
促销因素，marketing communication
分析重点
What kind of information to communicate?
The best way of communication?
What budget do you have?
What message do you want to communicate?
To who?
What is the best way to communicate to them?
What measures to know if you have been successful?
3、Price
价格，positioning和payment methods，可将value-added elements加入分析
分析重点
Where is it sold?
Retail outlet?
How will distribution affect the cost?
Pop Up you create?
Online?
How will the distribution of your product affect cost/pricing?
Wholesaler, reseller, sales agents?
Postage?
4、Place
渠道，trade channel和sales support
分析重点
Price of production/delivery
Online seller fees
Profit margin
All on the financial spreadsheet
Retailer rebates
Storage & stock control
5、People
人员，recruitment和training skills
分析重点StaffCustomersStaff
Face of your brandBehaviours reflect values
Maintaining your relationships
Extending your relationships
6、Process
过程
分析重点How to deliver the product or service?
Customer journey touch points
Maintain high standards of customer care
7、Physical Evidence
有形展示
重点分析product packaging和online experience
Make the right impression through
Your workplace
Retail outlet
Website
2022-10-18
2022-12-06
2022-08-30
2022-07-22
2022-07-21
2022-10-05
